$1000 to whoever finds our new company name!
Send Submissions Or Questions To:
To find a new name for our company (that is available in terms of trademark, website address and social media names prior to public launch)
Convey Elegance – (e.g. someone would trust the company with a designer dress)
Convey Concept – (this is not a must, but we have seen a pattern wherein people like to learn a little bit about what a company does in the name)
Be Easy to Pronounce/Spell
Ideally its short
Strong Name for Online Presence – (you never get a second chance to make a first impression. We do not have a storefront, our name is that first impression)
Name Should NOT:
Have a negative connotation, even in an ironic way
Need a great deal of explanation to “get it”
Be overly limiting by modifiers or overly specific (i.e. We would not want to be named The Dress Company.) We currently exchange dresses, however we want to branch beyond that into men’s and women’s accessories and more
Key Brand Themes:
Did you know that over $20 billion worth of clothing sits in women’s closets that has never been worn (yes, with tags still on) and that the woman never will wear?
At the same time, there’s more and more pressure on every woman in society to wear something she’s never been seen in before. Between the sharp eyes and perfect memories of her friends and acquaintances, the broad exposure and permanent imprint of social media, and a woman’s own desire for that fantastic feeling of debuting an outfit for the first time, it’s almost impossible to keep up.
With Relapse, there’s finally something that makes sense to do with that amazing dress you wore once to an event that everyone saw you in, or that item you bought on sale, never wore, but now you realize it doesn’t quite fit. If you took it to a consignment store, you’d only get pennies on the dollar.
But with Relapse here’s what happens.
You contribute a dress to the collective of women like you. You feel good knowing that you’re not letting the dress go to waste. In return you receive a new-to-you dress of equivalent value to what you sent in. A dress that has been hand selected to your bespoke style preferences by your own personal stylist. And when you’re finished with that dress you can send it back in for another. . . and then another, and another.
You will have turned one dress you no longer wish to wear into an endless supply of new-to-you pieces.
Over $100 billion worth of clothing sits in women’s closets that will never be worn again (in the US and the UK alone). That’s about half of what’s in her closet in total. Most of those items were only worn for about 4 weeks before being removed from her rotation.
And we all love fashion, but live with the sad knowledge that the fashion industry is the #2 polluter of any industry on the globe, second only to big oil. 13 million tons of clothing ends up polluting the earth in landfills. . . every year.
Now there are a lot of things in the world we’d love to change for the better. Many require quite a sacrifice.
With Relapse not only can we live a better, more sustainable lifestyle, but we can do it and benefit at the same time. Rather than having anything in our closet that we’re not going to wear again, we can contribute those pieces to a collective of women like us and gain access to a shared, infinite closet that we can pull from as many times as we like.
LICENSE AND RELEASE
LICENSE. By participating, all entrants grant to Relapse Clothing, LLC an irrevocable, perpetual, non-exclusive, fully paid-up royalty free license to the Submissions created and submitted during participation in the Contest with the right to use, make, have made, produce, reproduce, copy, and distribute for any non-commercial or academic purpose, in the United States and throughout the world.
RELEASE OF LIABILITY AND ISSUES OF LAW. By participating, all entrants and voters release Relapse Clothing and its respective officers, directors, employees, and agents (collectively, “Released Parties”) from any and all liability with respect to and in any way arising from participating in this Contest and/or acceptance or use of any prize. Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, undelivered, or garbled Submissions; or for lost, interrupted or unavailable network, server, internet service provider, website; or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the Submission, or the announcement of the prizes. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Released Parties are not responsible for injury or damage to any person’s computer related to or resulting from participating in this Contest. Persons who tamper with or abuse any aspect of the Contest, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Relapse Clothing, will be disqualified. Should any portion of the Contest be, in Relapse Clothing’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Relapse Clothing, corrupt or impair the administration, security, fairness or proper play, Relapse Clothing reserves the right at its sole discretion to suspend, modify, or terminate the Contest and, if terminated, at its discretion and to the extent possible, determine winners from all eligible Submissions received prior to action.